Branding experts describe a brand as the collective unconscious of all the thoughts, perceptions, emotions and attitudes that exist in the mind of consumers about a product or service. It exists only in the mind and is, therefore, an electrical impulse shared by many people. It is single-minded thought shaped by marketers and the market [...]
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Hello World! Or rather Universe, as my blog will be about how the rules of the universe apply to the rules of marketing, especially in this new world of instant connectedness through our multiple digital devices. My name is Maureen Odioso Davies and for the past three decades I have enjoyed a pretty amazing career [...] |
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