This might be a bit of an overstatement, but not by much, in my estimation. In fact, it seems quite obvious since virtually everyone on the planet is aware of it and, at least until the advent of our Arab conflicts, most everyone perceives that it stands for personal freedom, opportunity and justice for all. [...]
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As attendees at the Digital Non-Conference in September heard from advertising and digital diva Cindy Gallop, we can’t be focused on doing good advertising, we have to be focused on making advertising good. Music to my ears! As she was quoted on Cincinnati.com, “It’s not advice. It’s directives. Do them or you will die. And I’m [...] I am always amazed at the unbreakable emotional connection brands can create with their best customers. But is it always the brands that proactively strive to do this that end up with the most raving fans? Or is it more organic, subtle and intuitive, communicated through intangible thoughts the brand stewards project as they contemplate [...] I recently saw this Peter Drucker quote in a comment someone made to a blog post about purpose-driven marketing (PDM) and felt it to be a worthy topic for a post of its own. “Profit for a company is like oxygen for a person. If you don’t have enough of it, you’re out of the [...] Branding experts describe a brand as the collective unconscious of all the thoughts, perceptions, emotions and attitudes that exist in the mind of consumers about a product or service. It exists only in the mind and is, therefore, an electrical impulse shared by many people. It is single-minded thought shaped by marketers and the market [...] |
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