This might be a bit of an overstatement, but not by much, in my estimation. In fact, it seems quite obvious since virtually everyone on the planet is aware of it and, at least until the advent of our Arab conflicts, most everyone perceives that it stands for personal freedom, opportunity and justice for all. [...]
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I recently saw this Peter Drucker quote in a comment someone made to a blog post about purpose-driven marketing (PDM) and felt it to be a worthy topic for a post of its own. “Profit for a company is like oxygen for a person. If you don’t have enough of it, you’re out of the [...] Branding experts describe a brand as the collective unconscious of all the thoughts, perceptions, emotions and attitudes that exist in the mind of consumers about a product or service. It exists only in the mind and is, therefore, an electrical impulse shared by many people. It is single-minded thought shaped by marketers and the market [...] Hello World! Or rather Universe, as my blog will be about how the rules of the universe apply to the rules of marketing, especially in this new world of instant connectedness through our multiple digital devices. My name is Maureen Odioso Davies and for the past three decades I have enjoyed a pretty amazing career [...] |
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