Purpose-Driven versus Passionate-Belief

I recently saw this Peter Drucker quote in a comment someone made to a blog post about purpose-driven marketing (PDM) and felt it to be a worthy topic for a post of its own. “Profit for a company is like oxygen for a person. If you don’t have enough of it, you’re out of the [...]

Hello Universe!

Hello World! Or rather Universe, as my blog will be about how the rules of the universe apply to the rules of marketing, especially in this new world of instant connectedness through our multiple digital devices. My name is Maureen Odioso Davies and for the past three decades I have enjoyed a pretty amazing career [...]